Capabilities
Formula Strategy Group is a nimble firm with the experience, connections, and relationships to help our clients succeed. Our unique marketing formulas and creative solutions have made FSG a nationally recognized leader.
We offer a variety of capabilities to help clients achieve their business goals.
Naming Rights
FSG has experience securing naming rights deals with worldwide brands. We strive to connect the perfect sponsor with the right property, bringing together two groups to form a successful partnership.
Marketing Campaigns
A successful full-scale marketing campaign takes planning, preparation, understanding your audience, and the expertise to execute. FSG possesses experience with digital marketing, data collection, generating sales leads, running sweepstakes, PR campaigns, event promotion, strategic media planning and placement, SEO/SEM, website analytics, securing speakers and ambassadors, and branding. Let FSG help you build a national marketing campaign that speaks to your audience and achieves results.
Advertising
Working with national and niche media organizations, FSG has built an extended network of partners, offering several multiple-platform advertising opportunities. Among the outlets FSG works with are CBS, NBC, CNN, Fox, ESPN, the Pentagon Channel/DoD News, the Washington Post, USA Today, the Military Times, The Hill, Politico, Roll Call, Defense News, and more. We have the contacts to align our clients with the right media partners for their strategic goals.
Strategic Marketing
FSG offers an all-encompassing approach to managing brands and corporate objectives to reach targeted demographics. We excel at helping clients develop initiatives that attract the right strategic partners, raise awareness, reach business goals, and enhance brand identity.
Public Relations
We live in a fragmented media world. FSG understands this and knows how to navigate the media universe to make important messaging and initiatives stand out. FSG has championed national public relations campaigns featuring top brands. We work with our clients to develop newsworthy campaigns and placements that fit their business goals and objectives. Our team understands the media landscape and how to develop innovative public relations strategies that yield significant results.
Consulting
Whether building a brand, boosting sales, or launching a new initiative, FSG provides clients with the resources they need to meet their business goals. Companies in today’s marketplace often face limited budgets, fewer staff, diminishing resources, and increased competition. We excel by working smarter. Our full-service consulting team will assist and manage complex projects for senior management and event properties.
Sponsorship
A successful sponsorship demands a thorough and unique approach. FSG boasts a successful track record of engineering strategic partnerships, allowing sponsors to achieve their marketing and business goals. FSG offers a full palette of sponsorship services for clients, making us a go-to agency for businesses both big and small.
Events
FSG has a long history of managing events of all scopes and sizes. We facilitate major public sector and sporting events, press conferences, trade shows, product launches, national tours, and consumer promotions. Clients can rely on our years of experience managing events. We offer complete packages to manage an event from start to finish.
Government Contracting
FSG has many years of experience working with the federal government and government agencies to accomplish marketing, communications, and media-related goals and objectives. With over 20 years of experience, we have the knowledge and expertise to deliver results on time and under budget.
National Tours
FSG coordinates, manages, and executes national tours throughout the United States. From finding the ideal venue and marketing strategy to pitching stories and generating media coverage, FSG has the experience and know-how to script turn-key grassroots campaigns that provide solutions to meet your branding, marketing, and sales goals.